Music Marketing #1

         In this project, my group and I was assigned to research existing bands in order come up with a new band from scratch and create the bands identity. We were instructed to plan the marketing and distribution plans along with creating a music video.

The schedule we created for the project goes as follows...

1.      Research Chart (Done)

2.      General idea for band (Done)

3.      Storyboard for the music video (Done)

4.      Music video 12/7 – 12/12

5.      Marketing campaign and Distribution plans 12/13 – 12/14

6.      Presentation 12/14 - 12/17

        To begin, we researched to companies, Warner. and Fearless Records. We then researched 4 bands or artists, 2 under each company. For each creator, we researched their history, target audience, brand identity, marketing/distribution strategies (both digital and non-digital). The 4 bands we researched are, Linkin Park, Green Day, Pierce the Veil, and Motionless in White.

First we had to come up with an idea for the band. The band would have 4 members and would be named "Black Lagoon". The bands idea was to bring back classic rock. The target audience of the band is young adults who are getting into rock music along with older adults who listened to classic rock when they were younger.

Below is the outline for the campaign:

Below is the distribution plan: