Music Marketing #2

In this blog post I will detail how my team and I approached how to complete the Music Marketing Project.

The project was to create an imaginary band from scratch given a specific music genre and plan the marketing and distribution plans. We also were instructed to create a music video in the personas of the band we created. The genre my team and I received was rock.

First, we researched 2 different companies and 2 artist under each company for a total of 4 bands researched. The purpose of this research is to gain general knowledge and examples of the marking and distribution process commonly used by most bands. This knowledge greatly helped us develop our own plans for our band.

Second, we created our band identity. Given the genre was assigned, we had created a rock band. This band's specific goal was to revive the classic rock genre. The band was formed in Agoura Hill, California, in 2002.

Next, we developed a plan for the marketing and distribution process of our band. During this step we had decided that most of our marketing would be through social media and on our website. Distribution would be primarily through our website and physically at concerts.

Lastly, we put all this information into a PowerPoint presentation along with creating a music video for the song Something from Nothing. We decided to create a storytelling/promotional type of music video. We first listened to the song and noticed its tone and lyrics. We then created a story board for the music video and created it soon after. The last thing to do was to edit it and put it into the PowerPoint presentation.

Music Marketing #1

         In this project, my group and I was assigned to research existing bands in order come up with a new band from scratch and create the bands identity. We were instructed to plan the marketing and distribution plans along with creating a music video.

The schedule we created for the project goes as follows...

1.      Research Chart (Done)

2.      General idea for band (Done)

3.      Storyboard for the music video (Done)

4.      Music video 12/7 – 12/12

5.      Marketing campaign and Distribution plans 12/13 – 12/14

6.      Presentation 12/14 - 12/17

        To begin, we researched to companies, Warner. and Fearless Records. We then researched 4 bands or artists, 2 under each company. For each creator, we researched their history, target audience, brand identity, marketing/distribution strategies (both digital and non-digital). The 4 bands we researched are, Linkin Park, Green Day, Pierce the Veil, and Motionless in White.

First we had to come up with an idea for the band. The band would have 4 members and would be named "Black Lagoon". The bands idea was to bring back classic rock. The target audience of the band is young adults who are getting into rock music along with older adults who listened to classic rock when they were younger.

Below is the outline for the campaign:

Below is the distribution plan: